DaimlerChrysler's Aspen, the new luxury SUV, is the opening act for singer Patti LaBelle's 14-city tour - "The Gospel of Patti" - of urban mega-churches, which boast up to as many as 30,000 members. As part of the tour, Chrysler will take the Aspen to churches in seven cities per week before the concert, letting parishioners drive it. Wayne State University marketing professor Hugh Cannon remarked that churches and corporations can have mutually beneficial partnerships, but churches have to be careful not to become too closely affiliated with one company or product, and vice versa. "As long as that doesn't happen, it's really great for Chrysler and the church," he said.