David Magidson, director of WSU's Center for Arts and Public Policy, is quoted in an article that speculates on what it would take to make the city of Jackson a magnet for arts and culture. "You don't just cook up a cultural town," Magidson said. "It takes hard work, just like everything else." Magidson and his staff have studied how cities can tap into some of the billons generated by the arts for Michigan 's economy. They have identified five broad stages in a report called "The Arts and Culture Process of Economic Development: An Effective Resource for Community Growth." Since Magidson's WSU center did not get a state grant to offer arts planning service to a city next year, the city chosen would have to come up with $10,000-$15,000 to cover costs.