Mike Wendland writes that the stereotype of university scientists and professors living in ivory towers is outdated. Michigan universities are transferring the technology from laboratories and research centers to the marketplace. At Wayne State, three start-ups were formed to use WSU technological innovations. WSU received about $2.5 million in revenue from licensing its inventions in 2004, mostly in pharmaceuticals and biotechnology. A company called SenSound is using software developed by Wayne State\'s to create three-dimensional images of sound -- something engineers can put to great use in designing cars and buildings.