EPrize faces culture challenge
Professor Neveen Awad, Wayne State\'s School of Business Administration, commented about EPrize LLC\'s plan to triple its size by adding 450 new jobs to its Pleasant Ridge based staff. The interactive marketing company created online promotions and contests for some of the nation\'s most recognizable brands. Awad said ePrize will need to continue to invest in and emphasize key elements of its culture. \"That may mean replicating ePrizes physical environment in a new building, keeping office layouts open and building in collaborative areas, and allowing employees to have freedom with their time and creativity.\"