Retailers rediscover 'Merry Christmas'
Jeff Stoltman, professor of marketing, commented on how many retailers - including Wal-Mart - are smart to say "Merry Christmas" in their advertising instead of "Happy Holidays." After trying too hard to be politically correct, companies have realized that shoppers tend to associate Christmas with buying presents instead of a religious affiliation. "It's not the day - Dec. 25 - that Wal-Mart is talking about; it's the selling season," said Stoltman. "Christmas is traditionally more consistent with the selling season."