April 15, 2020

Thought Leader: Crisis and risk communication

Matthew Seeger has been a faculty member and administrator at Wayne State University for more than 30 years. He is currently the dean of the College of Fine, Performing and Communication Arts. Seeger is a nationally recognized authority on crisis communication. His work has appeared in over 200 peer-reviews journal articles, book chapters and conference proceedings. He is the author of several books, including Effective Crisis Communication: Moving From Crisis to Opportunity, Narratives of Crisis: Telling Stories of Ruin and Renewal, Communication in Times of Trouble, Crisis Communication and the Public Health, and Theorizing Crisis Communication. He has worked with the U.S. Centers for Disease Control and Prevention, the National Center for Food Protection and Defense, and the U.S. Department of Health and Human Services and is a member of the World Health Organization Guidelines Development Group for Emergency Risk Communication. He has been quoted in the New York Times, the Washington Post, Boston Globe, and the Atlanta Journal Constitution. Dean Seeger has consulted with several Fortune 500 firms on crisis management planning and response. His work has been supported by the CDC, NCFPD, NSF, NIH and the State of Michigan.

Dean Seeger’s expertise includes:

  • Crisis and emergency risk communication
  • Health promotion and communication
  • Crisis response and agency coordination
  • The role of the media in crisis
  • Crisis and communication ethics
  • Post-crisis renewal

Selected Media Clips: