Matthew Seeger has been a faculty member and administrator at Wayne State University for more than 30 years. He is currently the dean of the College of Fine, Performing and Communication Arts. Seeger is a nationally recognized authority on crisis communication. His work has appeared in over 200 peer-reviews journal articles, book chapters and conference proceedings. He is the author of several books, including Effective Crisis Communication: Moving From Crisis to Opportunity, Narratives of Crisis: Telling Stories of Ruin and Renewal, Communication in Times of Trouble, Crisis Communication and the Public Health, and Theorizing Crisis Communication. He has worked with the U.S. Centers for Disease Control and Prevention, the National Center for Food Protection and Defense, and the U.S. Department of Health and Human Services and is a member of the World Health Organization Guidelines Development Group for Emergency Risk Communication. He has been quoted in the New York Times, the Washington Post, Boston Globe, and the Atlanta Journal Constitution. Dean Seeger has consulted with several Fortune 500 firms on crisis management planning and response. His work has been supported by the CDC, NCFPD, NSF, NIH and the State of Michigan.

Dean Seeger’s expertise includes:

• Crisis and emergency risk communication
• Health promotion and communication
• Crisis response and agency coordination
• The role of the media in crisis
• Crisis and communication ethics
• Post-crisis renewal

Selected Media Clips:

• Rolling Stone: Why respectable doctors choose to mix with cranks and quacks on the news
• MLive: Looking for coronavirus case numbers in Michigan? Why official data lags
• PBS: Having a consistent message during a public health crisis
• The Washington Post: States are rushing to close schools. But what does the science on closures say?
• Bridge: Cow dung won’t stop coronavirus and you can open Amazon boxes from China
• Bridge: Black communities hit harder by coronavirus in Michigan, not just Detroit
• The Washington Examiner: Why White House coronavirus week worked better than infrastructure week
• Crain’s Detroit Business: Stop telling us not to panic about COVID-19
• The Conversation: Crisis communication researcher shares 5 key principles that officials should use in coronavirus messaging
• National Communication Association Podcast: The COVID-19 pandemic
• The New York Times: Trump makes room for experts, but still takes a leading role on coronavirus