DETROIT-Wayne State University and TechTown, WSU's business incubator, will host the sixth annual E2 Detroit conference on Wednesday, Oct. 13. This event brings entrepreneurs together with business leaders, authors, investors and others for a program that both educates and inspires. 

With today's economic climate of limited resources and investors on the sidelines, entrepreneurs need to be creative to stretch the resources they have and develop ways to launch their businesses with little or no capital. E2 Detroit 2010, "The Lean Launch: Creating a Business in a Down Economy," will feature discussions such as "How to Market and Advertise in a Lean Launch" and "How to Launch Your Business ‘On a Dime' Without Sacrificing Image, Quality or Opportunities," that will give attendees the tips and practical advice that every entrepreneur should know for today's economy.

E2 Detroit's opening address will be made by Barry Moltz, an entrepreneur and author who has founded several startups, an angel investor group and an angel fund. Moltz, author of three books including, You Need to Be a Little Crazy: The Truth about Starting and Growing Your Business, is a leading expert of the ups, downs and emotional trials of running a business.

"Barry will demonstrate that those who develop resiliency to get through cycles of good and bad times will succeed as an entrepreneur," said Eric Stief, technology commercialization principal at WSU. "Barry will give attendees simple, strategic steps to make changes to move forward and develop true business confidence, particularly during difficult economic times."

"Through E2 Detroit, Wayne State and TechTown are giving new life to the Michigan economy by inspiring idea generators to explore entrepreneurial opportunities," said Stief. "This growing entrepreneurial spirit at WSU and TechTown is advancing innovation and creativity, which are critical to Michigan's future." 

To learn more about E2 Detroit 2010 and register, visit e2detroit.wayne.edu today.

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Wayne State University is one of the nation's pre-eminent public research universities in an urban setting. Through its multidisciplinary approach to research and education, and its ongoing collaboration with government, industry and other institutions, the university seeks to enhance economic growth and improve the quality of life in the city of Detroit, state of Michigan and throughout the world. For more information about research at Wayne State University, visit http://www.research.wayne.edu.