The Institute for Information Technology and Culture (IITC) at Wayne State University is hosting guest speaker Baruch Fischhoff, Ph.D. of Carnegie Mellon University.

DETROIT, MI October 2, 2008--The Institute for Information Technology and Culture (IITC) at WSU is pleased to present Wayne State alumnus, Baruch Fischhoff, Ph.D., as the second speaker of its 2008 speaker series, "This is Dangerous Territory: Social Research Out of Bounds." Fischoff will stress the importance of crisis communication and strategic risk management in his lecture on Friday, October 17 at 1 p.m. in the Bernath Auditorium of the David Adamany Undergraduate Library.

Fischhoff, is Howard Heinz University Professor, in the Department of Social and Decision Sciences and Department of Engineering and Public Policy at Carnegie Mellon University, where he heads the Decision Sciences major. His areas of research include risk communication, analysis and management, adolescent decision making, informed consent, security and environmental protection. He has co-authored Acceptable Risk (1981), Elicitation of Preferences (1999), Risk Communication: The Mental Models Approach (2001) and edited A Two-State Solution in the Middle East: Prospects and Possibilities (1993).

The series, hosted by the Institute of Information Technology and Culture (IITC) at Wayne State University, consists of four presenters speaking on various applications ranging from design and marketing to communications and warfare.

The admission is free and open to the public. Refreshments will follow the lecture in the Community Room on the third floor of the David Adamany Undergraduate Library.

For more information about the IITC's 2008 speaker series, or to reserve seats for this event, please contact the series coordinator, Cevan Castle, at cevan@wayne.edu.

Wayne State University is a premier institution offering more than 350 academic programs through 12 schools and colleges to more than 31,000 students.