Professor Jeff Stoltman of the School of Business Administration comments in an article about the $25 million in improvements this year at The Palace of Auburn Hills. Additions to the 18-year-old facility include a new north entrance, a specialty food court, and high-definition TV to keep The Palace in the same league with the nation's top venues. "The other competition is to attract professional athletes to play and marquee artists to book in your building," Stoltman pointed out. "You have to be state-of-the-art to get those types of customers."