The first major publicity campaign of the Museum of Contemporary Art Detroit (MOCAD) has raised some questions as to whether a new museum in Detroit will be successful. In a study for the Wayne State University Center of Arts and Public Policy, David Magidson and the late Bernard L. Brock identified a 5-stage model for "The Arts and Cultural Process of Economic Development." In it, they cite Stratford, Ontario, which was started out as a mill town before becoming a major theater community that generates $170 million in revenue in ticket sales alone for an annual Shakespearean festival.