In an opinion piece, WSU history professor Charles Hyde examines why the Detroit automakers, particularly the Ford Motor Co., have lost market share to offshore companies. He opines that U.S. companies focused too heavily on design and production of minivans, SUV's and pickup trucks - all high-profit vehicles - to the detriment of automobile design. Soaring fuel prices sharply reduced demand for the larger vehicles. Bringing workforce and manufacturing capacity in line with likely sales, along with increased attention to designing cars that consumers want, will help the automakers, Hyde believes. "Ford's future will ride on the new cars and trucks in introduces in 2007 and 2008," he concludes. He is identified as a Wayne State University history professor and author of "Riding the Roller Coaster: A history of the Chrysler Corporation."