From herbs to hypnosis alternative therapies are growing popular, but what does research reveal about their efficacy? It wasn\'t long ago when most pediatricians in the U.S. were hostile to the notion of turning kids on to non-Western remedies. But now, parents\' interest in blending conventional care with complementary or alternative medicine (known as CAM ) has risen sharply, and doctors\' once-icy response is thawing. A 2004 survey conducted at Wayne State University in Detroit revealed that 71% of pediatricians would consider referring patients to CAM practitioners -- up from 50% in 1998.