October 14, 2005

Spin-Out Technology from Wayne State University to announce breakthrough

SenSound Introduces Ground Breaking Panel Contribution and Vibration Mode Technology for Noise Diagnostics at US Automotive Testing Expo 2005

During a press conference at US Automotive Testing Expo 2005 on October 26, 2005, SenSound will announce a breakthrough in panel contribution and vibration mode analysis technology that provides insight into sound radiation and transmission paths. These new tools respond to the automotive industry’s need to be more proactive in addressing noise attenuation and do so in a timelier manner to expedite product development cycles. These tools also help non-automotive suppliers re-engineer their products to meet new stricter EU directives and noise regulations for a variety of product categories, or make consumer products quieter to increase customer satisfaction, or make machinery quieter to meet OSHA noise limits.

SenSound, a technology company spun out of Wayne State University’s Acoustics, Vibration, and Noise Control Laboratory in the College of Engineering, has developed software, integrated systems and services that provide easy to implement, accurate, and high-resolution diagnosis of vibro-acoustic sources and sound transmission paths. SenPC provides new means of identifying and ranking relative panel or source contributions, and SenVM allows vibration modes to be identified and, in particular, to isolate sound radiation modes from non-radiating ones. SenPC and SenVM are add-on products to SenAH and SenNS, the company’s core software systems which provide quantifiable analysis of sound pressure, velocity and intensity; technology that the company believes will catapult its product as a key tool in NVH laboratories worldwide.

At the press conference, SenSound will unveil its first products built specifically to allow users to define any panel or source on a surface and find its relative contribution to sound pressure levels ANYWHERE in the interior or exterior regions. SenPC provides new means of analyzing panel or source contributions, and is the only technology of its kind which provides quantifiable, verifiable data for noise diagnostics. SenSound will also introduce SenVM, which allows vibration modes on a vibrating surface to be identified, and to distinguish those modes that are responsible for radiated sound from those modes which are not. The vibration modes are then visualized on 3D maps of the source surface. Both are important noise diagnostic tools exclusive to SenSound.

Additional product information is available at www.sensound.com. Visit SenSound at booth number 8038 at the US Automotive Testing Expo 2005 October 26,-28, 2005. To obtain a press kit, contact RKC Marketing at 313.887.1675, or contact SenSound directly at info@sensound.com.

About SenSound
SenSound is a technology company spun out of Wayne State University’s Acoustics, Vibration, and Noise Control Laboratory. SenSound\'s software, integrated systems and services provide easy to implement, accurate, and high-resolution diagnosis of vibro-acoustic sources and sound transmission paths. SenSound\'s diagnostic tools reduce the cost and time of engineering out noise from products, or provide QC testing for noise in real world conditions. With SenSound\'s 3D sound visualization technology, engineers are able to acquire a better understanding of sound generation mechanisms and interrelationships between sound radiation and vibration modes, pinpoint the locations of noise sources and transmission paths, and gain insight into the development of effective ways to tackle complex noise and vibration problems. SenSound\'s technologies can be critical to a company\'s competitive advantage by enhancing their customers’ perception of premium quality - leading to greater revenues, margins and market share. SenSound serves any company wishing to –

     · Identify and reduce noise from their products or manufacturing systems
     · Improve manufacturing quality control process for in-line or end of line product testing
     · Conduct product or machinery failure analysis or machinery preventive maintenance

For more information about SenSound, visit www.sensound.com.

About Wayne State University
Wayne State University is one of the nation’s pre-eminent public research universities in an urban setting. In the past 20 years, Wayne State’s research has grown nine percent annually, with research expenditures reaching nearly $225 million in 2004. Through its multidisciplinary approach to research and education, and its ongoing collaboration with government, industry and other institutions, the university seeks to enhance economic growth and improve the quality of life in the city of Detroit, state of Michigan and throughout the world. For more information about Wayne State University, visit www.wayne.edu.

Contact

Julie O'Connor
Phone: 313-577-8845
Email: julie.oconnor@wayne.edu

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