Steve Brown, associate vice president for marketing and communications, comments in a front page story about the Detroit Public Schools advertising and marketing campaign which has cost the district more than $2 million over the past two years. The campaign, designed to increase community confidence and stop students from fleeing, has met with mixed reviews in terms of success. Brown says it could take at least three years to see any measurable results. \"It\'s the right thing to do,\" he said. \"You can always look back and say, \'If only we had done this two years ago.\' But you have to face the reality of what you\'re in now and say, \'Let\'s batten down the hatches and hold onto the walls.\' \"