A story focusing on the Super Bowl as a venue for eye-popping new TV advertising includes a comment from professor Hugh Cannon of the School of Business Administration. "The Super Bowl has become an ad-fest," he points out. He cited one study that found that 58 percent of polled adults said they talked more about the ads the next day than they did about the game. Also commenting for the article was professor Jerry Herron, director of the Honors Program and professor of English and American studies at WSU. He refers to the game as "a unifier of American culture. It's the one event everyone seems to want to be part of, where everybody gathers around the water cooler the next day. How many people show up at parties to watch the presidential results?"