This article examines possible strategies for making Detroit shine while it is in the national spotlight during Super Bowl week. Among experts offering their opinions is Hugh Cannon, professor of advertising in the School of Business Administration. "The story is there are people who love Detroit. What city has more rich cultural and social background?" he says. If reporters pay attention to local residents who are putting their hearts into comeback efforts, it could pay off in upbeat coverage, Cannon points out. "I think that's a beautiful story. Who cares about the warts?" Photos of Cannon and PR agency executive Marcie Brogan, accompany the story, which is on the front page of the Way We Live section.