José Cuello, associate professor of history at Wayne State University, commented extensively about the Farm Labor Organizing Committee (FLOC), a Toledo based union of migrant workers, and its chances for success in organizing the tobacco companies. "The tobacco companies are vulnerable," Cuello said. "An industry battered by lawsuits on behalf of consumers stricken by cancer and other bad publicity doesn't need to add 'exploitation of workers' to its publicity rap sheet."