August 15, 2004
Attracting retailers a multi-layered process
Jason Booza, a geographic information specialist with CULMA's Center for Urban Studies, comments about attracting retailers to downtowns while maintaining an aesthetically pleasing appearance in the surrounding area. Carefully managing the downtown's appearance is key.
Successful downtowns use zoning to require even a chain's facade to fit into the downtown landscape, Booza says.
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