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David DiChiera, general director of the Michigan Opera Theatre, was featured on Leaders on Leadership, a weekly television series co-produced by the Wayne State School of Business Administration and Detroit Public Television. David is a music academic by training, and a Fulbright Scholar, who has spent much of his career building opera performance companies. Host Larry Fobes (WSU School of Business Administration), and a studio audience of WSU students, heard DiChiera talk about building the \"brand\" for opera music in Detroit, and building the \"brand\" for his particular theatre in the global opera market.