WDET's new transmitter goes live
By Neal Rubin
The static and buzz had become so severe at Joan Isabella's house in Farmington Hills that she had stopped listening to WDET-FM (101.9) on the radio. Since she is the station's program director, the annoyance must clearly have been considerable — and the relief was evident Tuesday as the public radio mainstay's new, $150,000 transmitter, funded by the Kresge Foundation, replaced one machine that's old enough to drink and a backup that's nearly old enough to run for president. As WDET served celebratory donuts and cider in the shadow of its 550-foot-tall Midtown tower, Isabella and other staffers said the lengthy replacement process helped tell a tale of both the condition of the station's city and the devotion of its listeners. Under previous and prescient leadership, said General Manager Mary Zatina, the station made significant digital investments in the past few years, crafting platforms such as podcasts and music on demand and hiring staffers to oversee them. While a new transmitter might seem like a giant step toward the past, she said, "We think about 80% of our listening happens on traditional radio. While people might have been well-intentioned to think about a digital future, we're not there yet."