Making connections
The world we’re living in today is faster and more connected than ever before. An estimated 4.1 billion people worldwide use the internet, and that number is rapidly growing. No aspect of our lives and our society is untouched by connectivity. In 2018, 95 percent of Americans spent an average 5 hours per week shopping online; last year 81 percent of mobile phone users in the U.S. accessed the internet via their phones. Fulfilling the potential of connected technology requires public officials to consider and address complex matters such as equity, security, privacy, governance and investment. Comcast Business partnered with Crain’s Content Studio to bring together Michigan technology executives and leaders from Michigan’s state, county and local governments for a discussion of diverse communities’ experiences, best practices and possibilities related to smart technology-enabled infrastructure and public services. Rural communities face unique challenges when it comes to implementing Smart City technology. Across Michigan, an estimated 381,000 households lack access to broadband internet; 368,000 of those households are in rural areas. Ned Staebler, president and CEO of TechTown and vice president for economic development at Wayne State University, points out that similar issues present challenges in urban communities. “We’ve found that urban and rural problems often aren’t very different. They may differ in scale, maybe in density issues, but they’re very similar,” said Staebler, who helped launch the Detroit Urban Solutions program between TechTown, Wayne State University and NextEnergy. That initiative has united practitioners to innovate solutions to a broad range of urban issues using IoT technology. “We really feel that what smart cities are about is leveraging technology to find solutions to citizens’ problems,” he added. Staebler pointed out that disenfranchised populations in both urban and rural communities may simply not know the importance of and opportunities inherent in robust connectivity. “They don’t think it’s for them. They don’t know why this would be beneficial. They don’t know why they need it,” said Staebler. “We need to bring them in and include them in this economy. If we’re designing new solutions to help folks in our communities, we also have to make sure that they know it exists, what the benefits are and how to access them, and that they have the devices and connectedness to do it.”