How to Market a College in a Troubled Locale
Things are looking up for Detroit, and for Wayne State University and University of Detroit Mercy. Its two largest universities have increased their once-sagging enrollments, even as the number of high-school graduates in Michigan continues to drop. The secret to the colleges’ recent enrollment success is that there is no secret. They have relied on a suite of efforts to step up their recruitment game, lower barriers to entry for students, and shift perceptions of their location to an asset. "There are no silver bullets, but there’s a lot of silver buckshot," says Dawn Medley, associate vice president for enrollment management at Wayne State since 2016.