Street artist battles with GM over its photos of his Z Garage mural
On the top of what is likely Detroit's hippest parking structure, a mural is gaining attention. The focus on the colorful piece of artwork over the entrance to an elevator shaft, however, has as much to do with the artist's federal lawsuit against General Motors as it does about the impression left by the piece. The Swiss artist Adrian Falkner is accusing the Detroit automaker of copyright infringement in a GM ad campaign for Cadillac. Falkner, who signs his work "SMASH 137," maintains that the mural on top of the Z Garage, one piece of Dan Gilbert's empire of Bedrock-owned properties downtown, was a centerpiece of an ad campaign in 2016 for the Cadillac XT5. GM dismisses the claim, which seeks unspecified compensation. John Rothchild, an associate professor at Wayne State University Law School, said such cases are not necessarily unique. "It's not unusual to have a case challenging the use of an image in the background of an advertisement of a television program," he said. "That happens frequently. This is a little bit unusual because it involved graffiti in an outdoor location, but even that is not unique."