Backlash after Colin Kaepernick named face of Nike ad
Nike stock took a hit Tuesday morning after an announcement that former San Francisco 49ers quarterback Colin Kaepernick has a new deal with the athletic clothing and footwear maker. Kaepernick is expected to be one of the faces of Nike's 30th anniversary "Just Do It" campaign. WWJ's Mike Campbell talked with Wayne State University Associate Professor of Marketing Jeff Stoltman about the move.